A guide to Japanese amulets - Omamori
According to Japanese beliefs, an Omamori is an amulet representing the Shinto God - which has the meaning of protection and luck. But what specifically is an Omamori? Why is it so popular among Japanese people?

Nearly every Japanese person has their own Omamori to wish for luck, health, and prosperity. This is also an item that means a lot to them and thus is treated with care. Each Omamori has its own meanings, usages, and rules. Let’s discover them in this article with GoEMON, shall we?
1. The origin of the Omamori amulet
Some people might be wary of amulets as the concept itself is also connected to bad luck; as some people would only use them with the intention of hurting other people. Don’t worry, because Japanese Omamori has a completely different meaning! Just like its name (お守り, which is to protect), the amulet is used to pray for luck, avoid unluckiness, and bad things from happening in one's life, jobs, and studying. The amulet is often sold at Japanese Shinto shrines all across Japan.
2. What does Omamori look like
(1) Design
Originally, Omamori are made from paper or small wooden plates, with the wish of its owner written/carved onto it. Nowadays, these amulets are popularized and are available in many different forms, such as decal stickers, bicycle mirrors, and even credit cards! The small size, as well as the availability of the amulet in different forms, make it easy for people to hold and bring them around.
(2) Color
In the past, as Omamori were mostly made from wood, they also have the original color of wood as well. Omamori now are available in a wide range of colorful shades which not only carry spiritual meanings but also make the amulets a perfect souvenir for families and friends.
3. The meaning of Omamori
(1) General meaning
In Japanese culture, Omamori is an amulet that can help bring luck and peace for its wearer. And as it represents the Shinto God, the amulets are well respected and treated with care by Japanese people.
Japanese people often go to temples and shrines to get these Omamori for their families and friends. These amulets are nicely designed and can be used as phone straps, bag decorations, etc. so that the owner can bring the amulets along with them at all times.
(2) Specific meaning
In Japan, Omamori can be divided into 6 main types: well-being, study, warding off evil spirits, fortune/finance, love/relationships, and health. There are also many more amulets for specific wishes, so you can definitely choose one (or some) that is most suitable for you!
4. Things to keep in mind
(1) Where to keep the Omamori
Over time, how people use their Omamori has changed more or less. However, significant rules still prevail, so as to maximize the effects of the amulet.
Each type of Omamori will have a specific place to keep them, such as:
- Those with love Omamori should keep it with them at all times to increase the chances of being able to meet up with their destined one.
- As for studying Omamori, one should hold it with both hands and relax. Doing this is believed to help them effectively “absorb” the knowledge that they have acquired and thus be able to do well in their exams.
- Omamori for safe travel should be placed near/in their vehicles or used as keyrings that stay with them at all times to ensure safety while traveling.
- Amulets for houses to wish for well-being and luck are often placed on places that are high up and clean, such as the altar. The Japanese will also place a piece of white cloth underneath the amulet to show their respect.
(2) Not to open the amulet
The Japanese believe that the Omomamori, once opened, will lose its effectiveness. Therefore, opening the Omamori is something that you should never do in Japan.
(3) There is no “expiry date”
According to Japanese beliefs, the Omamori is not just an object but a type of God and thus, does not have “expiry dates.” Their changing to a new amulet each year is just to get rid of the back luck of the old year and welcome new happiness and luckiness that is to come with the new year.
(4) Never throw away the Omamori
Another thing that you must never do is throw the Omamori into the trash. This is considered to be an extremely disrespectful act to the Gods. What you should do after getting a new amulet is to return your old ones back to where you first got them to show respect and appreciation to the Gods for having taken care of you in the past year,
If you ever have a chance to visit Japan, don’t forget to get some Omamori as souvenirs for your loved ones! GoEMON’s sure that they will be more than delighted to receive such a meaningful gift!
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